Last September, in an initiative called the Helpful Content Update, Google made many changes to the algorithm that powers its search results.
Despite its innocuous name, the update dramatically reshaped the search landscape, throttling traffic to smaller, independent websites while increasing the visibility of others, according to Ewen Finser, the founder of growth agency ReddVisible.
The update gave heightened search visibility to user forums like Quora and Reddit—Google even added a Forums tab to its search results—and Reddit in particular has since seen its traffic skyrocket.
Administrator